There are alternative ways to make money under the broad category of "Global Warming" or "Going Green." I think you're right about the fact that there has to be money involved in the process of any business/entity "going green". But I think the weak Economy here in the US is soon going to make the fad go away at least temporarily. After the so called, "recession" what is next? More and more of the US has clamored from worrying about Global Warming to the more specific Economy. If it is in fact a "fad", then it will eventually die out. I think the best thing about a weak Economy is that people begin to wake up. They begin to get smart about where their money is going as long as it's spent cheaply. In the case of "going green" it's just an alternative. People won't care too much about the fad unless it somehow directly affects them (gas prices, bread, milk, etc.). So without the weakened Economy (A), you probably wouldn't care about "Global Warming" (B). A+B=C which all amounts to money or the value of the dollar. So I agree.